We specialize in small business solutions
We understand the financial needs of small businesses as well as the demand for new, innovative websites for large corporations. We’ll work closely with your budget to devise a program that not only fits your needs, but is attainable financially. Together we can create a custom website to meet the unique requirements of your organization. We are a small custom website development company and understand what it means trying to grow your organization.
Our Website Development Process
The first thing that we talk about is how to market your website. We start thinking about your message to the user, how to build trust, and what the user pathways will be through your website.
Review of current situation
If you have an existing website, we first want to find out what does and doesn’t work about it. If you have not already, we setup website tracking software on your website and review the data to come up with improvements to implement on the next version of your website.
We gain an understanding about your sales process and ideal customers so that we can do a better job of communicating your value proposition to your website visitors. It also helps us prioritize content in a way that will help customers decide whether you’re the right company for them.
Information architecture and user interface planning
Your content and pages are organized in a way that makes your website easy to use. “Wireframes”, like a blueprint for your website, are created to put ideas down on paper before heading into the design of the website.
Creative strategy and interface design
Depending on the message we wish to convey through the design of your website, we will conduct a creative study that will give us a framework for the design of the website. The design of the website will take place in Photoshop by a designer trained in effective interface design techniques. Our designers have undergone hours of training in persuasive design.
We use the latest front-end coding standards while ensuring that our websites are compatible with mobile devices and are search engine-friendly. We’ve been creating a growing number of responsive design websites as mobile integration has become increasingly important to business objectives.
Back-end CMS development
Depending on your needs, we will either customize an off-the-shelf content management system such as WordPress (basic content website) or Magento (e-commerce) or use our in-house, custom-developed CMS, called WebModulite. You will be trained in how to use the CMS.
Our coding undergoes rigorous stress tests including potential exploits, workload balancing, and compatibility.
Future improvements and online marketing
There will always be elements of your website that can be further tested and improved upon. For example, should you feature your top client logos on your homepage, or instead highlight your client testimonials? Which will do better? We like conducting tests to find out and further improve your website as time goes on. After the website has launched our online marketing team will execute a long term strategy that will bring you qualified customers at a high return on investment. For more information about how we can help you get started with Custom Web Development call us at 813-944-9152 or contact us today for a free quote and consultation.